Google Exec Warns Against Using AI to Solve SEO Problems

AI and Large Language Models have become powerful tools because of the fact that this is the sort of thing that could potentially end up making it so that more work can be done in shorter spans of time. However, it bears mentioning that AI can’t be used to solve every singe problem out there. For example, Gary Ilyes from Google recently told SEO experts that they should never even consider using AI to diagnose issues related to SEO.

With all of that having been said and now out of the way, it is important to note that LLMs have a tendency to give out false information. While much of the information they will provide will be accurate, there is also a chance that you would get information that is less reliable than might have been the case otherwise. Using this in your SEO could create a bit of a domino effect, and your search engine rankings might continue to diminish without an end in sight.

Recently, there has been a major uptick in various AI tools that claim to be able to make your site a lot better than it currently happens to be. In spite of the fact that this is the case, these tools are very likely going to do more harm than good, so it is best to avoid using them with all things having been considered and taken into account.

llyes stated that anyone that wants to use AI to help them with SEO should do so at their own risk. If you are about to use an AI or LLM based tool to improve your website and make it optimized in every single way, you will have to do your own research in order to ensure that what you have been told by the AI is truly factual.

It will be interesting to see what the fallout from these tools look like. Many SEO experts are using them without realizing what the consequences might be, and that will lead to a serious decline in website quality which may not abate until another paradigm shift occurs.

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