TikTok Enhances In-App Monetization With A Revamped Creator Fund And New Ad Product Where Publishers Get A 50% Share

TikTok is going full throttle in terms of enhancing its monetization efforts for creators as it rolls out some exciting options worth availing.

For starters, the app is launching its second creator fund. This is so more users can take part, beginning today, the company confirmed.

The first time we heard this news was in February of this year and it appears like the company is staying true to its promise as up until now, it was solely restricted to being an affair where you could be included through an invitation only.

Dubbed the app’s Creativity Program, this new funding is designed to pay those creators that are popular for their great content. But there is an eligibility criterion that must be fulfilled. It’s also quite in line with the platform’s initial creator fund that vowed to give creators a payout comprising $1 billion over a span of three years so creators of the platform could benefit.

Today, creators of this new fund would be required to make videos that are longer than just one minute so they would be eligible to earn more money through this means. Meanwhile, users would also be required to have at least 10,000 followers and nearly 100,000 views coming from actual or authentic sources in the past month so it’s eligible.

The original creator of this fund continues to exist but for now, we’re not quite sure what’s going to happen as three years are almost over and this new program continues to expand.

The app revealed how participants for this unique fund may switch over to the Creativity side of this program but it will not be given the chance to go back. And despite it being a huge pool of funds that are set aside for this project, so many TikTokers claim they are not making a lot of money through this offering. And even if videos were viral, they merely receive a few dollars for all the hard work and effort they added.

During the launch in February, we saw TikTok acknowledge how this new rollout would be giving creators a bigger and better chance to generate more revenue so participants could benefit but again, it was still a mystery as no specific figures were outlined.

These low payments from apps have really been a huge complaint for creators and this app has set out a long list of monetization offerings for the creators.

Did we mention how two months back, the app also spoke about a new paywall for some of the users’ content, and that entails videos that were nearly 20 minutes long. We also saw live streams increase while creators were earning tips during live content sessions and selecting target audiences featuring older people.

In other news, we’re hearing more about how the platform is announcing the launch of a new initiative called Pulse Premiere which is the company’s new advertising product. This would allow publishers to not only attain a bigger share of their hard work but also to align ads by content.

This works in a very simple manner. The Pulse Premiere is another term set out for TikTok’s existing program called Pulse. So it wouldn’t be wrong to mention how this is similar to an extension of just that.

Pulse is where a group of leading creators attains 50% of their revenue share from video ads that feature right after they post content. So now, this new offering is extending some more similar benefits to accounts for publishers like Conde Nast, NBC, and BuzzFeed.

The previous endeavor only covered the leading 4% list of creators’ posts that were solely based on the likes of metrics including comments and watch time. Now, it’s going to entail advertising sales against different posts, thanks to publishers participating in this.

TikTok knows that this feature is great because enables the app to set out sales for ads on one of the world’s most popular social media apps. So publishers are bound to get relief as they try to withstand the very challenging economy, which leads to measures for cutting out costs and firings throughout such an industry.

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