Media Consumption Trends In Focus: How Are Consumer Consumption Patterns Evolving

Today’s media industry is clearly not what it used to be, years ago. As we speak, it continues to evolve and that’s all thanks to the way we witness a change in the pattern of consumers taking on different trends.

This includes the way different models alter with time and how some practices in the world of business go from classic to elevated in no time. Today, media leaders are at the top of their game and they’re trying to cater to the needs of the masses in the best way possible.

Therefore, to ensure leaders in the entertainment industry are at the top of their game, here’s a new survey by Morning Consult that’s tracking some key trends as far as media consumption is concerned.

All responses came from American adults who took part in online interviews where data had been approximated against samples of others depending on education, region, gender, age, as well as race. And below, we’ve listed down some key findings worth your while.

For starters, video streaming does not appear to be affected by things like pressure from the macroenvironment. Moreover, shares of American adults spending at least $15 on this had declined when compared to figures from the previous year.

Next, the survey questioned respondents about theaters and if they would prefer a newly launched film in the cinema or not. And it’s interesting to note how the figure for this year and the previous one stood flat at 33%. This just goes to show how those that own theaters need to promote wide releases as that could really bring in more profit.

Last but not least, we saw how there was constant resilience seen in terms of cable news platforms. The trust factor remained and in fact grew, despite seeing negativity in terms of headlines. So many leading networks were involved in this and we saw a huge proportion of adults claiming cable is their go-to and reliable source for news. The figures for this stood flat between this year and that observed in the past.

For news, most Americans felt broadcast did it for them in terms of trustworthiness. This was followed up by cable, social media, and then news posts seen across websites too. After that, it was news from print, radio, and podcasts that started to take the lead.

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