Instagram’s New Collaboration Status Feature Might Help Creators

The main focus of most social media platforms these past few years has been catering to social media influencers whenever possible. These content creators can be vital to a platform’s success because of the fact that this is the sort of thing that could potentially end up bringing their fans to the site as well. Followers of these influencers would be less likely to leave the platform than might have been the case otherwise so long as their favorite creators are still onboard.

With all of that having been said and now out of the way, it is important to note that Instagram might be working on a new way to entice these influencers and encourage them to put their content up on the app. Noted reverse engineer Alessandro Paluzzi recently took to Twitter to reveal the new feature that Instagram is testing out, namely its “collaboration status” feature.

From the looks of things, this so called collaboration status can be switched on or off. If toggled on, creators would be signaling that they are willing to work with other influencers on the platform. This can facilitate enhanced cooperation which can add to Instagram’s appeal as a hub for creatives with all things having been considered and taken into account.

Creators that have switched this feature on will display their desire to collaborate on their main profile, DMs as well as when they appear in search results. It might also prove useful to those creators who prefer not to collaborate, reducing miscommunication and the wasted time that this can lead to.

In spite of the fact that this is the case, some are criticizing Instagram for failing to improve their other features whilst simultaneously releasing new ones. The platform has been facing an uphill battle in terms of user growth, with the rise of TikTok and its star making algorithm proving to be a much more appealing choice for creators who are targeting Gen Z.

It will be interesting to see if this new feature makes a difference when it receives a wider rollout. It might help Instagram make up some ground in its battle against TikTok.

Read next: Meta Platforms Is In The Works Of Launching a New Decentralized Twitter Rival By Summer 2023
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