Google’s Privacy Sandbox All Set To Replace Third-Party Cookies For A More Privacy-Focused Approach

Google has made a shocking new announcement about how it aims to replace third-party cookies with a method that’s more focused on protecting users’ privacy.

The search engine giant was seen speaking about how it wished to give users more liberty to manage their particular interests and group them inside cohorts that are based upon a very similar browsing endeavor.

It’s clearly a huge change for the entire advertising industry and has arisen after so many discussions surrounding the matter came into effect. But now seems to be the time to set out different experiments and it would be getting so much more real on how much online advertising matters and must be promoted.

The Android maker says the change would be in effect by the start of next year and that’s when the tech giant hopes to migrate 1% of its Chrome users to another approach called Privacy Sandbox. This means bidding farewell to cookies owned by third parties.

The migration of users of Chrome to this new endeavor was a change revealed today and it would be designed to reduce third-party cookies during the latter of 2024 as it continues to be on track.

Additionally, the launch of this Chrome 115 was seen in July and that’s when search engine giant Google spoke about the measurement of APIs that is available to all users on Chrome. It just makes it so much simpler for developers to experiment with such APIs and with differnet kinds of live traffic. The tech giant doesn’t plan on making huge changes to APIs after such a release comes forward.

Can such a change where only 1% of users of Chrome users are involved really make a huge difference? Well, we don’t think so but Google’s top critics claim it would make it so much simpler for developers to attain access to some major changes of the real world that would come by next year.

All solutions of this kind would begin testing by the end of this year, the company adds.

After Chrome 115’s launch, we’re seeing a lot of developers from the Adtech world speak about how they’d like to test more options. During that point, they hope to provide some more enticing features for users across the board. This includes tools for a Protected Audience, Topics API, and more.

It’s worth mentioning how plenty of users can turn on the button for trials at Privacy Sandbox on Chrome. Such APIs can be up for testing ever since they were launched during the start of Chrome 101’s beta version.

It’s quite different from the actual test of APIs on a scale, that’s for sure.

The last time we heard about Google’s major plans to phase out tracking cookies was at the start of 2022. At this time, the firm mentioned how it was on a mission to shift the timeline and now, we’re finally seeing some progress being made on this front after plenty of delays.

Read next: Global Data Breach Statistics In Focus: Where Do The Trends Stand In 2023?
Previous Post Next Post