53% of Users Say In-App Ads are Useful

An increase in mobile usage along with the shifting landscape of consumers in the aftermath of the pandemic is creating a huge uptick in ads that are present within apps. A recent study conducted by the B2B ranking platform known as GoodFirms revealed some key insights into the state of the mobile app advertising industry, and it turns out that it can be an effective tool for new apps that are attempting to establish a solid user base.

With all of that having been said and now out of the way, it is important to note that these in-app ads are also seen quite favorably by users. As many as 56.5% of users end up downloading apps that they see in ads that are present on apps that they use on a daily basis. 42.6% even made a purchase after clicking on an in-add app which can help developers get higher rates of revenue than might have been the case otherwise.

Overall, just under 53% of users, or 52.8% to be precise, say that in-app ads are useful with all things having been considered and taken into account. 56.7% said that they are informative, even if they don’t necessarily find them useful.

In spite of the fact that this is the case, 65.9% of users said that they would skip an ad if it interrupts their video streaming. What’s more, over 43% of users still felt that these in-app ads were unwanted, although 54% of users also stated that they prefer to use ad powered apps because of the fact that this is the sort of thing that could potentially end up removing subscription fee requirements.

The type of ad that is placed can have a strong impact on whether or not users will be receptive towards it. Banner ads tend to win out in this regard, so it will be essential for app developers to utilize them moving forward. Obstructive ads can be perceived as rather annoying, and they can actually make users less likely to want to click on the ads which can be disastrous for click through and engagement rates.

What type of in-app advertising do you encounter mostly?

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