Twitter All Set To Relaunch Its Creator Subscription Program

It appears that tech billionaire Elon Musk’s plans for Twitter 2.0 are finally pulling through as the company has opted to relaunch its subscription program for creators.

For those who may not be aware, it’s like giving Super Follows a new name and is a wonderful way for users to generate money through tweets and enhance their brand on the platform.

Twitter has been working hard to reduce entry requirements for Super Follows and seeing this launch side by side is definitely great news. It allows users to sign up and start taking funds for content being generated.

Similar to the app’s Super Followers endeavor, this offering will allow users of the app to charge a fee from scribers who wish to make the most of exclusive tweets. Similarly, it would allow for the addition of special badges and spaces dedicated solely to subscribers. Badges would show appropriate affiliation while subscriber-only message tabs would be seen across creator profiles.

You can navigate to a profile of choice that belongs to the subscriber and then select the tab for Subscription Tweets simultaneously. This enables users to see some or a few of the Subscription Tweets gathered in one area. And you’ll also get access to it, as long as you are subscribed.

During the first part of the Super Follows program, users were required to have a minimum of 10,000 followers to be eligible for the endeavor. Now, the count has been reduced to just 500 but several elements of the documentation are still referring to this as the 10,000 limits.

It does appear that a lot more people are going to get access to this feature now and with such lower audience criteria at hand, it’s definitely going to open up a plethora of money-generation ideas for millions around the globe.

Creators would also be eligible if they sent out at least 25 tweets in the past 30 days. And their age should be above 18. For now, it’s only American users that are eligible for monetization but you can be present anywhere in the world to be a subscriber of the feature.

Creators would also be given the chance to charge between $3, $5, and $10 each month to attain access to this exclusive discount. All of the revenue would be passed to creators after a subscription for one year.

We do feel that can be a little misleading because in reality, Google charges 15% for subscriptions at the start but any revenue produced through subscriptions is given to the creator until the Twitter app takes its share during the second year.

For a while now, we’ve seen Elon Musk refer to creator monetization as one of the key aspects of Twitter’s transformation. It is designed to give more ways for people to generate revenue on the platform that keeps users more aligned with the app and post more content.

Twitter has implemented a long list of videos for uploads of its Twitter Blue Subscribers, alongside a list of longer tweets. Elon Musk’s viewpoint is that such elements would keep users from putting up content on websites owned by third parties and everything would be housed on the app instead.

But we do feel it would take a lot bigger shifts in behavior to have the Twitter app be more aligned with the concept of long-form content. As it is, so many people are not happy with long tweets which you need to tap through across the feed. Both YouTube and Meta are still setting out bigger opportunities for generating revenue, despite Twitter passing profits to its users during the first year.

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