Snapchat Rolls Out New Insights Displaying Content Diversity Across Its Stories

Popular social media app Snapchat is on a mission to showcase how much diversity the app includes and promotes with insights from its Stories page.

The move appears to be a part of the bigger effort to allow for more inclusion as well as greater representation of content that’s funded across the platform.

The company has released some statements on the matter in a blog post where it spoke of how strongly it believes in content seen on the app and how it feels it stands for the members that make up the app’s community as well as its interests.

There was even an entire audience assessment conducted with the first content audit to give a better glance at content that’s partnered on its Stories. Moreover, it also helps to gain more insights into the quality and number of various identity groups seen. And they hope to make use of such results to better inform major programs in the future and partnerships across the app.

The company has similarly undertaken a total of two studies regarding this ordeal and even established collaborations with the University of California and KRI to test the representational equity here in terms of programming.

The results of the studies conducted proved how the app’s commissioned content falls in line with the industry’s set standards. But at the same time, the platform does realize how it needs to improve and can attain more diversity through its content.

Other than that, some more key findings included how 17% of the characters seen on the platform belonged to the African American community, which is greater than the overall population. Similarly, there was a minor representation of other communities including both Hispanics and Latinas. Here is where figures were outlined to reach just 5% of characters on the app.

Furthermore, females made up 37% of the app’s characters in comparison to the 50% seen in the general population. And then the app made sure to portray females in certain genres like beauty, fashion, DIY, parenting, style, and animation.

Lastly, the results proved how there was a clear underrepresentation of different racial and ethnic groups and those were most likely to pop up across content published from categories like sports, travel, general satisfaction, and beauty.

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