EU’s Digital Services Act Forces Apple To Disclose Its Monthly User Count Across Its App Store

The European Union’s Digital Services Act is known to bring about a number of different changes for various tech giants around the globe. And now, we’re hearing more on that front.

It was recently made public how the new law would force leading iPhone-making firm Apple to disclose the total number of monthly active users across the European App Store. This is so it can face compliance with the DSA.

Therefore, such a recent disclosure mentioned how the figure currently stood at 101 million European users while the iPadOS stands at 23 million and that indicates how there is intense popularity of such devices across Apple in this particular region.

Similarly, the Mac App Store’s figure stood at six million while the tvOS was one million, and the WatchOS was less than a million users.

Meanwhile, such disclosure by Apple makes it very evident how dominant its mobile phones are in this part of the European region. Additionally, there are less than one million individuals in places like Europe that make use of Apple Books and Podcasts for such paid subscriptions on a monthly basis, as confirmed by Apple.

Today, the DSA is designed to control all those platforms that have a huge online presence, and that entails those having a user count that is beyond the 45 million monthly active user target. While the firm deems every operating system as a separate entity, only the iPhone iOS app store gets classified as the biggest online platform out there today, thanks to its 101 million MAU in just Europe.

As a response to the DSA, the tech giant has vowed to adjust all the App Stores in places like Europe so it could better comply with the rules. This is despite the fact that such laws only entail compliance with the iOS App Store.

Such rules are set up by the EU to ensure complete protection of younger audiences from ads, prevent misinformation, and more. And that’s great as Apple mentioned how it aligns quite well with the tech giant’s goal of providing protection to users from things like illegal content.

But the DMA, which is another huge regulation in the EU could force the tech giant to provide support for other app stores and even enable iPhone app sideloading. This would be for all clients across Europe.

And as you can imagine, the news would not be loved by Apple as it would significantly affect the firm’s revenue that it makes from the App Store.

Today, the firm takes a massive commission that ranges between 15% to 30% for app sales and any purchases made in-app through its platform. Hence, the thought of sharing or removing that source of high income may not be something that they’re so willing to do.

For now, we think Apple would want to focus on the DSA but keeping the DMA in hindsight is probably on the agenda too.

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