54% of Adults Say They’re Less Likely to Be Eco-Friendly if No One’s Looking

Adopting environmentally friendly practices and behaviors is critical because of the fact that this is the sort of thing that could potentially end up saving the world from an impending climate catastrophe. Major strides have been made in helping the world to become more eco friendly than might have been the case otherwise, but a recent survey revealed that things might not be quite as far along as many tend to believe.

The Avocado Green Mattress organization conducted a survey of 2,000 US based adults, and the findings of this survey are quite surprising. With all of that having been said and now out of the way, it is important to note that 53% of adults who responded to this survey stated that they exaggerate how eco friendly they are so that others see them in a more positive live than might have been the case otherwise.

What’s more, 54% openly admitted that they would not care about being environmentally friendly as long as no one found out. 39% of survey respondents stated that either societal pressure or the fear of people judging them led to them being more environmentally conscious in their day to day activities.

In spite of the fact that this is the case, 73% also said that it doesn’t matter why you are being eco friendly. The vast majority of Americans clearly feel like the end result is the real priority, which indicates that societal pressure that forces people to avoid environmentally destructive practices is by and large a good thing.

Sustainability is becoming the name of the game. 45% of people who responded to this poll stated that seeing an item marked as being sustainable made them purchase it. 79% said that everyone should try to buy from companies that try to be sustainable.

However, 42% of sustainable product consumers mentioned that they later found out that the company they bought from was lying about how sustainable it was. More transparency is needed in order to build trust among consumers, otherwise sustainability will be just another marketing gimmick that consumers will ignore.

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