47% of British People Still Get Their News From Publisher Websites

The internet has allowed people to diversify the manner in which they get their news. If you want to stay up to date on all of the current events that are occurring, you might go to YouTube or TikTok if you are a member of the younger generations. However, social media platforms are also quite popular, and radio, TV and print media are also still prevalent with all things having been considered and taken into account.

In spite of the fact that this is the case, a recent survey conducted by Find Out Now revealed that news publisher sites are still the most popular source of news. Around 47% of the people that responded to this survey stated that they go directly to websites owned by news publishers in order to get a glimpse of the news that they might need. Such a method for getting the news is preferable because of the fact that this is the sort of thing that could potentially end up getting you updates straight from the source.

35% of survey respondents said that TV was one of the many ways in which they got the news, making it the second most popular method of all. Coming in third place was social media with 33%, even though the prevalence of misinformation on social media platforms may make the news less trustworthy than might have been the case otherwise.

Radio came in fourth place with 24%, followed by print media with 15% and 8% went to other forms of news platforms. One thing to note here is that younger generations are becoming increasingly unlikely to use offline platforms to get the news that they require.

Among people older than 65, 38% said that they still read print news, and 58% said that they watch TV for all of their current updates related needs. However, just 7% of the people between the ages of 18 and 24 said that they read the newspaper, and just 32% said the same about watching news channels on TV which just goes to show that online news consumption is quite clearly on the rise.

While social media might not be the most popular news source overall, it was still preferred by as many as 58% of people who were between the ages of 18 and 24. Interestingly, people in this age bracket prefer TV as a news source far more than people who were between 25 and 34. 32% of 18 to 24 year olds said that they watch TV for the news, whereas just 13% of 25 to 34 year olds said the same.

Indeed, a larger proportion of 18 to 24 year olds said that they get their news from TV than 45 to 54 year olds. 30% of people in the latter age bracket said they watch TV for the news, as compared to 32% who were in the former age bracket.

All in all, news consumption is quite diverse, and seemingly obvious trends don’t always play out the way we were expecting them to. Social media sites are by and large the future of news, at least if the current trends that Gen Z are taking part in continue to hold true.

H/T: Pressgazette

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