Something that seems like it will change the face of an entire industry at one point can often fizzle out and get forgotten without a trace. A prime example of this is the audio social trend of the late 2010s. Apps like Clubhouse made it seem like it would be the next big thing, reaching a billion dollar valuation and over 10 million active weekly users in a surprisingly short span of time.
In spite of the fact that this is the case, this buzz ended up dying out pretty quickly. Other social media platforms copied the trend as well, such Twitter with Spaces, Facebook’s Audio Rooms and more. With all of that having been said and now out of the way, it is important to note that Reddit was also a part of this trend, but the social media platform just announced that it will be shutting down Reddit Talks for good.
Reddit Talks is the latest in a long line of features copying Clubhouse that have failed to live up to the expectations people had with all things having been considered and taken into account. However, this is actually due to the lack of a third party operator that would help them keep the feature up and running
This might just be an excuse on Reddit’s part, since it seems like a suspiciously convenient way to get rid of a feature that didn’t end up going anywhere. Video streaming was also viewed through a similar lens because of the fact that this is the sort of thing that could potentially end up adding a new dimension to social media. However, neither video streaming or audio social features had all that much of an influence.
Live content is always going to be a challenge, and even influencers who tried to specialize on the audio social trend were not able to keep up with demand. Users started to abandon these features too, so it is no surprise that Reddit has decided to shut down Reddit Talks and attempt to move on to something newer and potentially even better.
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In spite of the fact that this is the case, this buzz ended up dying out pretty quickly. Other social media platforms copied the trend as well, such Twitter with Spaces, Facebook’s Audio Rooms and more. With all of that having been said and now out of the way, it is important to note that Reddit was also a part of this trend, but the social media platform just announced that it will be shutting down Reddit Talks for good.
Reddit Talks is the latest in a long line of features copying Clubhouse that have failed to live up to the expectations people had with all things having been considered and taken into account. However, this is actually due to the lack of a third party operator that would help them keep the feature up and running
This might just be an excuse on Reddit’s part, since it seems like a suspiciously convenient way to get rid of a feature that didn’t end up going anywhere. Video streaming was also viewed through a similar lens because of the fact that this is the sort of thing that could potentially end up adding a new dimension to social media. However, neither video streaming or audio social features had all that much of an influence.
Live content is always going to be a challenge, and even influencers who tried to specialize on the audio social trend were not able to keep up with demand. Users started to abandon these features too, so it is no surprise that Reddit has decided to shut down Reddit Talks and attempt to move on to something newer and potentially even better.
Read next: Cyberattacks Increased by 55% in 2022