Meta Launches New Inventory Filter Tools For Ads On Facebook And Instagram Feeds

Meta is working on an array of new tools that are designed to enable brand safety regarding the addition of ads.

The tech giant set out a long list of innovative inventory filters for its feeds across both Facebook and Instagram. And that is what provides an easy way for businesses to prevent unwanted linking with content that it calls out as being offensive and undesirable.

As provided with a description in a new letter, Meta says its goal right now is to allow advertisers to select a setting that is linked to a desirable placement in terms of safety levels. The changes are plenty and the tools outlined are described in detail below.

For starters, we’ve got an Expanded Inventory. This is the name reserved for Meta’s default when it comes to ad settings. Moreover, you’ll see ads right next to the content and it would adhere to the community standards outlined by Meta.

It also ensures the eligibility criteria regarding monetization are met as the requirements mean ads aren’t put against content that is deemed disturbing on its platform.

Other than that, there’s a Moderate inventory which is designated to be the next in line in terms of restriction. It would exclude the placement of ads against those posts that it feels are a risk and are in accordance with the GARM framework.

It would include content that displays non-violent crimes, foul language, and topics that are only mildly suggestive.

Lastly, there will also be a Limited Inventory that is the final tier in terms of being the most restricted option of them all. This makes sure promotions aren’t put against content that is high risk or even medium risk in nature.

To make sure such requirements are going to be met, Meta is allowing an array of classifiers with modern AI tools. This is designed to scan content in both the text as well as the visual form.

As explained by Meta today, they are building a modern review system using AI technology to allow for content classification for advertisers. This allows for brand suitability and ensures the right control is in place.

The content on the system is designed to classify content across the feeds of both Instagram and Facebook, in terms of not only text but even pictures and videos too. The goal is for Meta to see if they actually do meet its policies and hence can then only be monetized.

Read next: Meta Plans To Allow EU Users To Opt Out Of Personalized Ads As New Data Privacy Laws Arise
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