Meta Accused Of Using Data Tracking Tools That Violate EU’s Regulations

A top data protection firm from Austria says Meta is making use of tracking technology that violates laws in the EU.

This was confirmed after an internal investigation proved how data was sent across to the US and that is where this sort of information was outlined to be at risk of being analyzed by the government.

Furthermore, this finding comes forward after a long list of complaints on the matter was filed by members of a European-based privacy rights group in 2020. It targeted a number of websites that used Google Analytics in regard to a similar issue linked to data export.

So many unlawful activities were recorded on the part of Meta and there were a host of warnings also sent out against using such analytics tools without the respective protective measures in place.

But let’s also mention how this happens to be the initial finding of Facebook tracks that ended up breaching the GDPR of the EU.

All such decisions are following a ruling from July 2020 by the EU and that’s when a top court managed to strike down data transfer agreements. Judges saw a huge clash taking place between both American laws of surveillance and the privacy rights of those in the EU.

Clearly, this kind of ruling is groundbreaking and it argues how the Austrian decision needs to send out signals to various other websites that are not advisable for Meta’s trackers.

It’s interesting how the breach is related to one particular website, but the implications of this can be major as those using the questionable tracking tool are sending out data without consent between both the EU and the US.

The head of the says Facebook is downplaying the behavior and pretending like only its commercial clients can use the tools but the judgments made by two courtrooms have proven otherwise.

The fact that such technology is being used for tracking purposes is illegal and it’s being done in bulk so the matter is so concerning. Therefore, we’re not expecting the case to be solved anytime soon.

As far as Meta is concerned, it responded to the news by making it appear like it’s downplaying the decision related to the Austrian DPA. Moreover, it suggested how such rulings do not impact the firms that can use their products.


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