96% of Customers Are Annoyed By Marketing Texts

Getting a text that consists of nothing but marketing can be rather annoying. Some would go so far as to say that sending marketing messages over SMS or WhatsApp is rather old fashioned, but in spite of the fact that this is the case it can still be rather useful with all things having been considered and taken into account. For example, in a study conducted by Validity, it was revealed that 38% of customers that received SMS marketing ended up buying products.

With all of that having been said and now out of the way, it is important to note that SMS and WhatsApp marketing can still be tricky. 96% of customers who participated in this survey revealed that they got annoyed whenever they received advertising through messaging channels. 28% of these customers ended up severing their ties to their favorite brands, and 14% wrote bad reviews for brands that were sending them an overwhelming amount of marketing texts.

49% of the people who responded to this survey said that receiving too many messages was the source of their annoyance. Brands would do well to avoid overdoing it because of the fact that this is the sort of thing that could potentially end up alienating customers instead of enticing them into buying products. Being strategic with the messages that they end up sending out can go a long way towards making them more effective than might have been the case otherwise.

Another thing that could rub customers the wrong way is if they receive a text message from a company they are not already familiar with. Establishing a relationship with a customer prior to sending out marketing messages to them is crucial. This goes to show that SMS and WhatsApp message based marketing is a great way to boost sales, but it can’t be used as a method for establishing a consumer footprint to begin with.

All in all, SMS marketing needs to be approached with caution. It can do a lot of good, but only if it is done in an appropriate manner.

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