5 Tools That Are Leveraging OpenAI Technology

Not too long ago, artificial intelligence (AI) was merely the stuff of science fiction. For many of us, the thought of having robot helpers doing our bidding seemed like something only Hollywood could conjure up. Fast forward to 2023, and AI has quickly become a reality.

From marketing to healthcare and retail to banking, AI is being used to automate and streamline processes in almost every conceivable industry - and by most accounts, it would be safe to say we are only scratching the surface of what AI can truly achieve.

Illustration: Freepik/Pch-vector

One of the most talked about companies at the forefront of this AI revolution is OpenAI, a research lab committed to discovering and deploying the most advanced AI technologies. Already there are tools that have incorporated OpenAI’s cutting-edge technology into their platforms - helping to deliver more value and efficiency than ever before, and we are going to share five of them with you.

What Is OpenAI?

Before we jump into the tools that are leveraging OpenAI’s technology, let’s quickly take a look at what exactly OpenAI is.

OpenAI, a research organization established in 2015 by Elon Musk and Sam Altman among other tech visionaries, is on an ambitious mission to develop and promote AI for good without any external influence or adverse effects. For the past eight years of its existence, OpenAI has created numerous remarkable innovations; some of which you may already be familiar with. These are:
  • ChatGPT: A conversational AI model that uses NLP (natural language processing) to understand and respond to human input.
  • DALL-E: A generative AI model that can create images from text descriptions
  • Codex: A code-generating AI model that can write programs from natural language instructions
  • Whisper: A speech-to-text transcription and translation API that can handle multiple languages and accents
Somewhat most importantly, OpenAI also provides an API that enables developers to easily integrate its AI tools into their own products and platforms, thus giving them the opportunity to leverage the power of artificial intelligence. So, without further ado, here are five tools that have already taken advantage of this OpenAI API to build their own products:

Walnut Ace

Walnut, the world-leading interactive demo platform, has been hard at work behind the scenes developing its newest product suite, Walnut Ace. Ace utilizes OpenAI technology to allow for enhanced demos in just a few minutes. Users can script demo pitches in seconds and engage with prospects at the perfect time.

The AI assistant is present across many of Ace's core features, enabling client-facing employees to quickly edit presenter notes, generate insightful scripts, or answer any questions or queries that may arise during the demonstration. This is a game-changer for any sales team trying to keep up with the fast-paced and ever-changing demands of the B2B industry.


After ChatGPT's incredible success over the past half year, Microsoft went out and invested a staggering $10 billion into OpenAI, signifying the tech giant's commitment to bringing advanced AI technologies to the masses. The first product of this partnership is Bing, Microsoft's search engine that now uses OpenAI's GPT-3 technology to complete natural language searches.

This means that Bing can now understand contextual information when someone is searching, such as the user's intent, the context of the question, and even the user's emotions. This enables it to provide more accurate results as well as relevant recommendations for users, making it a powerful tool for anyone looking to find information quickly and efficiently.


Snapchat is another platform that has embraced OpenAI's technology. The social media app has recently introduced a new AI chatbot within its messaging feature. This AI chatbot uses OpenAI's GPT-3 to act as a persona that users can interact and strike up conversations with. This AI chatbot can understand the context of a conversation and can answer questions in natural language. According to Snapchat, the idea is to give users a more personalized, engaging experience when using the app.


Shutterstock, a stock photos and videos platform, is also taking advantage of OpenAI's technology, specifically DALL-E 2.0. The company is using the AI model to generate visuals from text prompts to further enrich its stock photo library. This will provide Shutterstock users with visually engaging content that matches the context of their projects, giving them more freedom to be creative and express themselves.

While this is already raising concerns with artists and the issue of royalties, Shutterstock has made it clear that all works will be credited to original creators that had their work used in the AI-generated images.


Viable is a customer feedback analysis tool that uses OpenAI's GPT-3 to extract insights from customer data. With Viable, you can connect sources of customer feedback such as surveys, reviews, and social media posts to get actionable insights on how to improve your product or service. Viable also helps you measure customer sentiment, identify themes and trends, and detect patterns in customer feedback to help you make better decisions.

With the addition of this tech, Viable can help its clients automate qualitative data analysis without compromising quality, which is a huge advantage for any business looking to stay ahead of the competition.

Final Words

With OpenAI's suite of powerful AI technologies being utilized in more and more industries, the cat is well and truly out of the bag. Whether it's product demos, search engines, customer feedback analysis tools, or social media apps, OpenAI offers a wide range of powerful AI capabilities that can be leveraged to create more efficient and innovative solutions - driving more value for customers and businesses alike.
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