64% of Marketers Plan to Invest More in Influencers

Working with influencers used to be considered a very niche form of marketing, but in spite of the fact that this is the case it has risen in prominence over the years. Nowadays, countless marketers are willing to hire influencers in order to make their ad campaigns more effective than might have been the case otherwise. With 64% of marketers planning to increase budgets that would pay influencers, members of this field stand to gain a lot in 2023.

With all of that having been said and now out of the way, it is important to note that TikTok is gaining a lot of ground in terms of influencer output. The Chinese short form video and social media app has managed to bridge the gap between itself and Instagram, although the latter is still the 8th most visited app in the world and is therefore highly valuable.

Influencers were asked what they expected to earn from the various marketing campaigns that they would be taking part in, and there was a lot of difference that could be seen based on the number of followers they had. Influencers who had fewer than a thousand followers stated that they expected to earn around $89 from a marketing campaign with all things having been considered and taken into account.

As for slightly more significant influencers, namely those who have between a hundred thousand to a million followers, their average expected payout is estimated to be approximately $1,000 for each campaign.

Small time influencers assumed that larger influencers would get upwards of $20,000 per campaign because of the fact that this is the sort of thing that could potentially end up being more in line with their renown. However, this was a massive overestimation. It is very unlikely that an influencer would end up getting paid such a tremendous sum of cash, even if they have in excess of a million followers.

This just goes to show that influencer marketing, while profitable, is not the massive money maker that people assume. Smaller influencers can still earn a decent living by doing what they love.

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