17% of Streamers Cancel Subscriptions After Watching Their Desired Content

Streaming services have become quite commonplace, and the average consumer spends anywhere from $25 to $49 on them per month. They usually have around two streaming services that they have subscribed to, but in spite of the fact that this is the case they are often not hesitant to cancel their subscriptions especially after they have finished watching the content that they subscribed for in the first place.

If we were to take a look at streaming services on a state by state basis, HBO Max tends to emerge as the winner. The streaming service is the most popular one in around 15 states in the US, and with all of that having been said and now out of the way it is important to note that Hulu comes in second with 10. Netflix then comes in third place with it being the favored streaming platform in around 8 states, and Amazon Prime also shares the third spot with 8 states finding it to be their favorite streaming service.

One of the most astounding revelations is that nearly 2 out of every 3 people subscribe to a service because of the fact that this is the sort of thing that could potentially end up allowing them to watch a particular show or content. 17% of streamers even cancel their subscriptions once their desired content is over, which seems to suggest that providing more of the same content could help streaming services to earn more revenue than might have been the case otherwise.

Quite a few consumers tend to take advantage of the free 30 day trial that so many services tend to offer. This gives them a chance to watch pretty much everything they had set their sights on, and if they cancel before the trial period elapses they might be able to get away with not paying anything at all. This is a real problem for streaming platforms, since it might make it difficult for them to hold on to their subscriber base let alone grow it in a way that would assuage investors and assure future financial growth.

H/T: All About Cookies
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