Study reveals rage clicks and slow page loading lead to increase in Web bounce rate

Jonathan Cherki’s software company, Contentsquare, has recently shared the Digital Experience Benchmark Explorer’s report. According to the report, the number of visitors to the websites went up by 4.53 percent in 2022. However, the figures were followed by a 1.83 percent rise in bounce rate and a 2.34 percent drop in views.

One of the main reasons for such high numbers was rage-clicking. Rage clicking is when a user clicks on any element a minimum of three times within 1 to 2 seconds. It was followed by a delay in website loading (taking over 3 seconds for a website to display its content). And lastly, the interaction of more than one button.

While comparing the common desktop problems faced in every sector, frustration led the table with 40.19 percent. Followed by a delay in loading the page 17.9 percent. And more than one target has a 7 percent score. Rage clicking accounted for 6.9 percent of the total problems.

Similarly, for mobile phone users, the most common problem was frustration, which accounted for 32.8 percent of the issues, followed by delayed page loading at 18.2 percent and too many buttons clicks at 5.9 percent. Once again, rage-clicking wasn’t far behind, as it stood at 5.4 percent of the leading issues.

While analyzing the progress of websites based on their industries, financial websites hosted the most visitors. The figures went up by 11.46 percent, with a 0.09 percent rise in bounce rate and a 5.10 percent decline in views. Followed by the retail market with a rise of 1.52 percent and a 2.31 percent fall in views. On the other hand, vertical content suffered the most, as the number of visitors came down by 16.42 percent along with an 11.19 percent fall in views as well.

According to the report, direct session share accounted for 25.2 percent of the total traffic, followed by search engine optimization at 22 percent. Paid searches at 17.4 percent. While the social organic share was null. On the other hand, new visitors to the website had a similar pattern as well. Direct traffic totaled 23.8 percent, paid searches 23 percent, followed by search engine optimization at 22.6 percent.

The report was based on the data collected by the software company from 2942 different websites.

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