Microsoft Takes On Google By Working With ChatGPT

Microsoft is one of the biggest tech corporations in the world, but in spite of the fact that this is the case it has struggled to keep up with its competitors in a few key areas. Primarily, it’s biggest rival has been Google since the search engine giant practically owns that particular market, not to mention creating a browser that has long been a thorn in Microsoft’s side.

With all of that having been said and now out of the way, it is important to note that the tech juggernaut is attempting to take Google head on by making some improvements to Bing. They are going to be collaborating with Open AI to create an improved version of Chat GPT because of the fact that this is the sort of thing that could potentially end up further optimizing search results.

Essentially, Microsoft is looking to leverage an even faster and more effective and accurate version of Chat GPT known as Chat GPT 4 to improve its services with all things having been considered and taken into account. This will certainly give it a bit of an edge over Google, although its competitor’s dominance in the search engine sector does not look like it will be going away anytime soon.

Google has been pretty sore about the arrival of Chat GPT. Executives from Google have criticized the AI chatbot for ostensibly being highly insecure, although it should be mentioned that they were beaten to the punch by Open AI since they had been trying to work on their own cutting edge artificial intelligence as well.

Microsoft is clearly going straight for the jugular here, and it is quite interesting that they are using Chat GPT for that. Open AI has been reliant on Microsoft for funding as well as other forms of support.

When Chat GPT 4 is incorporated into Bing, the search engine will be able to actually answer questions. This would be far better than providing a list of links, and it will be something that Google will greatly covet since they have long been trying to keep users on the SERP instead of letting them click away.

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