How Much Can YouTubers Earn Through Shorts?

YouTube launched shorts not all that long after TikTok started to take the world by storm. The video streaming platform needed to come up with something that could make them competitive in this brave new world, and shorts seemed to be just the thing. In spite of the fact that this is the case, shorts could never become truly widespread on the platform until and unless they had a sufficient number of content creators who could make them for their fans.

That is why YouTube started a revenue sharing program for Shorts creators, and with all of that having been said and now out of the way it is important to note that 6 YouTubers have spoken out about how much they have earned so far. One thing to mention about this is that most YouTubers agreed that they are making more through Shorts than through TikTok.

For example, a short form content creator by the name of Alasdair Mann said that he had earned $573 during his first month of revenue sharing alone. Another creator named Matthew King said that he was disappointed at first, but as the days rolled by his earnings started to seem more reasonable than might have been the case otherwise.

Riley Lemon is yet another creator who has spoken out about this, and he has compared the rollout of this revenue sharing program with the early days of YouTube back in 2007 which was the year when long form creators first started earning ad money. The going was slow back then as well, but it increased eventually which is why we have so many content creators who are able to make YouTube videos full time.

The way the program works is that the revenue is pooled together and costs for music licensing are subtracted from it. Whatever is remaining is divided by the number of views, and creators get 45% of the revenue that their proportion of the total views ended up getting.

The average revenue per thousand views for content creators making Shorts seems to be hovering around the 4 cent mark. That means that a hundred thousand views will get around $4 with all things having been considered and taken into account.

One noticeable thing about these amounts is that they are considerably lower than what creators would get through long form content. However, it should be mentioned that this revenue sharing program is still in its early stages. Chances are that the RPM or revenue per thousand views will start to go up as the program gets a higher adoption rate and becomes an entrenched part of the YouTube platform overall.

YouTube is clearly trying to go for TikTok’s Achille’s heel here. Numerous creators who had previously only been active on TikTok have started posting content on YouTube for the very first time. This might spur TikTok to increase their own revenue sharing rate, or at the very least come up with some other strategy that would prevent them from getting left behind.

The creators are the ones that will win out in the end. They will likely have a lot more options in terms of where they can earn their money from.

H/T: Business Insider

Read next: Pay Rates for Sponsored Posts on TikTok Have Declined by 5% YoY
Previous Post Next Post