Pages

YouTube Returns To Claim Top Spot As Sponsor For This Year’s VidCon Title

The annual convention held for digital creators across the board has returned and now, there’s an interesting fight to get the top position for the leading sponsor.

The news comes just one year after the platform opted to cede the title sponsorship to the leading and popular social media app TikTok for the 2022 VidCon. It’s now returning to get the top position at the convention being held for this year.

The famous video-making giant says it has really worked hard in terms of making a mega-outsized presence for leading digital creators. And now, it’s working hard to attain the likes of a title sponsor position for a striking seven-year-long winning streak.

When VidCon came back with a bang for the first-in-person event that was held after the pandemic arose and definitely cancelations were seen coming into play with plenty of delays, the app really started to make a name for itself. TikTok really went massive in terms of its popularity and even went about emerging to overtake the position for sponsorship.

This change of guard was definitely not ignored or unnoticed. For one convention that had been dominated by the likes of YouTube, we saw the platform’s 2022 convention return back to normal with the convention putting due emphasis on content that was short form in style. It’s awfully popular thanks to TikTok.

This might have something to do with sponsorship as the keynote was seen being led by the likes of leading TikTok creators. We then saw a massive TikTok statue getting attention when it hovered over the likes of audience members seated in the venue’s courtyard that was right out of the Anaheim Convention Center.

This year, the video giant platform is hoping to grab the right attention, straight from the likes of TikTok at this event. The firm is bound to arrive after a launch of the Shorts revenue app that just keeps on sharing a new list of creators that is designed to pressure the app into making a new monetization system for competition.

YouTube says it’s been a longstanding partner for years of this event and to come back with a bang means celebrating the success of creators with this type of programming as it’s a unique event. Moreover, today’s creator economy is doing a pretty fine job at thriving so they really do hope to have another year full of great relationships where the power of the app takes center stage. If you look at the future world of creating content, it’s definitely unique.

You can expect to see this particular convention as early as June of this year. Here is where plenty of creators would come forward, and it continued to repeat.

There is no denying the fact that YouTube is a great platform and one that the VidCon events think highly of. Today, it’s definitely one of the largest players in the market and that’s why YouTube is ecstatic to announce its contribution as the leading sponsor.


Read next: Digital Audio Marketing to Take Center Stage in 2023 as Social Media Trust Plummets

No comments: