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What’s the Most Popular Mac?

Apple’s Macbooks are often seen as the pinnacle of personal computing, although many will attempt to claim that the products are grossly overpriced and don’t provide any real value. In spite of the fact that this is the case, Macs continue to be some of the most popular devices out there. One might think that the most expensive version of this product line will see the highest number of sales, but that’s not always the case.

With all of that having been said and now out of the way, it is important to note that CIRP just published a new report that sheds some light on which macs are the most popular of all. It turns out that the single most popular Mac is neither the cheapest nor the most expensive.

Rather, it is the Macbook Pro which accounts for 54% of the total sales that Apple has seen for its laptop division. That seems to suggest that people are willing to pay more for the enhanced functionality of the Macbook Pro, even though the Macbook Air would make their purchase more affordable than might have been the case otherwise.

Meanwhile, in Apple’s desktop computer department, it’s the iMac that takes the lead with 50% of sales. Interestingly, the Mac Pro also sees a lot of success representing 43% of sales in total. The Mac Pro is one of Apple’s most expensive products, which is really saying something since Apple isn’t known for offering all that many budget products with all things having been considered and taken into account.

The Mac Mini and Mac Studio languish at the bottom of the charts, since consumers don’t really see the need for them. They only represent 4% of Apple’s sales each, so consumers have a clear preference for either the iMac or the Mac Pro.

79% of survey respondents said that they use Macs for personal use. 49% stated that they need it for business or work related reasons, while the remaining 34% said that they use it for their education. Macs fulfil a wide array of needs and that gives them enduring popularity among consumers.


Read next: PC sales are down throughout the world and smartphones are going to take its place

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