OLED Tablets Make a Comeback Thanks to Pandemic Popularity Push

The use of OLEDs in laptop computers has been quite prominent these past few years, but in spite of the fact that this is the case these types of screens have not seen the same rate of adoption as far as tablets are concerned. Samsung attempted to forge a new product class by incorporating OLEDs into its own tablet computers, but most other OEMs steered clear with all things having been considered and taken into account.

It turns out that the pandemic may have given OLEDs a huge push for tablet computers, and it seems like the stage is being set for a higher rate of adoption for such screens that can provide enhanced clarity for an increased price. Asus, Huawei and Lenovo have all launched their own OLED bearing tablets.

With all of that having been said and now out of the way, it is important to note that this has led to Samsung’s market share declining somewhat. The Korean tech giant had a 79% share of the OLED market back in 2021, and this has decreased to 68% by the fourth quarter of 2022.

According to current estimates, Samsung’s market share for OLED bearing products will further shrink to 40% by the second quarter of 2024. Apple will have entered the fray by then and is predicted to hold a 21% market share by this period. Lenovo’s market share is also expected to increase to 22% from the 19% that it’s sitting at currently, with Huawei and Microsoft also likely entering the fray.

Tablets that use OLEDs instead of the traditional LEDs currently hold an 8% share of the overall tablet market. However, considering the rate of growth that such products are seeing, they might be able to corner the market even faster than might have been the case otherwise.

One thing that could be leading to wider adoption rates is a decrease in OLED prices. As these products become cheaper, consumers will be more willing to buy them. It will be interesting to see what happens when Apple comes into play with their own OLED products.
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