37% of Consumers Are Willing to Pay for Generative AI

Generative AI is one of the latest iterations of the cutting edge tech, and it has seen an enormous adoption rate among everyday users. A market research firm by the name of Suzy conducted a survey to see what consumers are thinking about generative AI, and this revealed that 35% of consumers are aware of most of the variants that are out there right now.

If we were to zero in on AI users, 37% of them said that they would be willing to pay for access to Chat GPT or whatever other generative AI they prefer. That’s not surprising given that 78% of people that use AI on a regular basis said that they would be upset if they lost access to their chosen tool since it’d make it harder for them to get work done than might have been the case otherwise.

With all of that having been said and now out of the way, it is important to note that generative AI is already being used in a wide array of professional contexts. That seems to suggest that people are going to start using AI to earn money because of the fact that this is the sort of thing that could potentially end up streamlining their various processes.

Hence, it makes a lot of sense that so many AI users are willing to pay for the service. In spite of the fact that this is the case, only about half of all AI users who responded to this survey said that they’d be willing to pay for it, so the companies behind these generative AI models might have to choose between increasing their revenues and alienating their user base or going for a wider approach whilst looking for other sources of profit.

Half is still pretty good though, and Chat GPT developer Open AI has recently said that they might put the AI chatbot behind a paywall. It will be interesting to see what would happen when that occurs, since it could determine the future trajectory that the tech would go down in the long run.

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