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Is Instagram the New Google for Gen Z?

The internet is hailed as the greatest invention in human history, and it’s not hard to see why that ends up being the case. After all, it can be difficult to get anything done without it, but the manner in which the internet is used might be shifting with all things having been considered and taken into account. Gen Z users are developing usage patterns that are quite distinct from what came before.

With all of that having been said and now out of the way, it is important to note that the most dramatic shift may be coming to the starting point for one’s internet usage. Most internet users start their journey with Google, but in spite of the fact that this is the case Instagram may be a more appealing prospect for Gen Z users. They are using it just as much as Google, and if current trends persist it might become even more prominent than might have been the case otherwise.

Google has long held control over the internet, and the new slew of apps that are capturing Gen Z attention might change that with all things having been considered and taken into account. Most online activities have seen a decline in terms of overall time spent. Finding information has seen a 14% decline in minutes, so Gen Z users are clearly looking for a different experience.

TikTok has leveraged this to create online learning platforms because of the fact that this is the sort of thing that could potentially end up appealing to its consumer base. We may be seeing a changing of the guard, with TikTok and Instagram coming to the fore and Google becoming a rarely used site.

The rise of Chat GPT is also leading many to call for a change to search engine culture. If an AI can answer all questions, there’s no need to go to Google. There might be a huge shift coming, and social apps with video streaming capabilities will be at the center of it all. We are likely going to see some changes in the coming years that will shake the industry up.


H/T: GWI / CTD 2023 Global Report.

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