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Snapchat Unveils its Top 2022 Trends

Despite facing heavy resistance from larger social media platforms, Snapchat has managed to branch out into a wide range of other areas that have helped it hold its own. Among the spaces where Snapchat has innovated tremendously is that of AR. The introduction of Lenses has been a huge game change for the social media platform, and it has enabled Snapchat to reach new heights and do things that other platforms hadn’t even thought of.

With all of that having been said and now out of the way, it is important to note that Snapchat has just released some of the biggest trends on its platform for 2022. Many of these trends came about as a direct result of Lenses that Snapchat released, including the Crying Face lens as well as the Anime Lens. These Lenses saw high levels of usage this past year, so chances are that Snapchat will end up focusing on them even more than might have been the case otherwise.

Another major trend that was highlighted by Snapchat in this report was that of music. There has been a threefold increase in the presence of music on Snapchat stories with all things having been considered and taken into account, and that speaks to a wider trend that was brought on by TikTok. TikTok’s expansive influence can be seen pretty much anywhere, so it makes sense that people would bring over aesthetics and stylistic preferences from that platform onto Snapchat.

Checking out chatter on Snapchat can also shed a lot of light on the movies and TV shows people were talking about most frequently. One area where Snapchat lagged behind was tourism, since the platform did not turn into a hub for such insights although some people definitely shared their vacation spots.

With over 9.7 billion views, the Crying Lens was a huge sensation for Snapchat in 2022. This will spur much more investment into Lenses, although it is interesting that other social media platforms are too distracted by TikTok to follow suit. If Snapchat grows any more, they might be forced to start working on some form of social AR themselves.




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