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Here’s How Much Influencers Charge for TikTok, YouTube and Instagram Ads

Working with influencers has become a popular choice for marketing agencies because of the fact that this is the sort of thing that could potentially end up allowing them to target consumers in a more direct manner. The mainstreaming of influencer marketing is a real about face from their perception a few years ago, when many saw them as unnecessary and not very effective at getting the word out about products and services.

This has lead to an explosion of influencers entering the scene, but in spite of the fact that this is the case their rates can vary dramatically based on how many followers they have. It also depends on the platform that they are specializing in, since different platforms can offer different earning opportunities for content creators that are working within their ecosystems. This makes it important for marketing professionals to understand what the charges are and how they can differ from influencer to influencer as well as from platform to platform.

With all of that having been said and now out of the way, it is important to note that a recent survey conducted by Mavrck revealed what the influencers themselves have to say about their rates. 88% of these influencers had fewer than 100,000 followers, and just 1% were major influencers that had more than a million followers on any given social media platform. That helps to make the data a bit more reliable than might have been the case otherwise, since it won’t end up getting skewed by overperforming influencers that don’t represent the industry as a whole.

Here’s How Much Influencers Charge for TikTok, YouTube and Instagram Sponsored Posts

On YouTube, the average going rate for a sponsored post turned out to be between $500 to $1,000. This rate was used by almost a quarter of all YouTube influencers, or 24.7% to be precise. A little over 16% of influencers charged up to $100, with 9.5% charging between $100 and $250. 19.8% also charged between $250 to $500 which made this the second most common YouTube influencer collaboration rate.


Meanwhile, Instagram showed a bit more consistency when it came to influencer rates and charges. 32.5% of influencers on this platform charged between $250 to $500, which makes it a bit more affordable for marketers with all things having been considered and taken into account. Just 0.8% charged between $2,000 an $2,500, which shows that higher earning influencers are not quite as commonplace on Instagram and represent a very small proportion of the winder industry.

TikTok was even more affordable, with the most common rate being offered by influencers hovering between just $100 to $250 dollars. That might be due to the recency of TikTok’s rise. Influencers on the short form video platform are still trying to get their brands up and running, and they would be willing to work for less in the interests of future earnings growth. 75% of TikTok influencers charge under $500, and that makes them a useful option for brands or marketing agencies that are looking to cut down on costs.

Pinterest was even more affordable, with 31.1% charging between $0 and $100 dollars, and 31.1% also charged between $100 to $250 dollars. Pinterest is the newest entrant to this field which explains the low rates.

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