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App Installs Increase by 9% in 2022, Reach 151 Billion

2022 has proved to be a whirlwind year for apps, with differing statistics painting highly distinct pictures of how the industry has started to change. It seems like total spending on apps is going to halt at $129 billion for the year. That might seem like an impressive figure at first glance, but it is actually a 2% decrease from the revenues that were obtained back in 2021. This indicates as slowdown of the industry, although there are a number of other metrics that might suggest otherwise.

With all of that having been said and now out of the way, it is important to note that 65% of the revenue that apps received came from iOS users. That comes up to around $83 billion in total, with the remaining $46 billion coming from apps that are available on the Google Play Store. While Apple’s lead is clearly quite impressive, it should be noted that it has remained stagnant this past year. The App Store has not managed to increase its lead despite many assumptions that this would occur.

Another thing to mention here is that the economic headwinds have not done much to dampen the winning streak of gaming apps. They have continued to bring in revenues which can help them attain more long term stability than might have been the case otherwise.

Also, even though the Play Store is losing out in the app spending category, it is seeing a lot of progress on the app adoption front. With total app downloads increasing from 140 billion in 2021 to 151 billion in 2022, a total uptick of 9%, the Play Store has emerged as a hub for developers to get an edge.

73% of app downloads came from the Google Play Store alone, and that seems to indicate that simply looking at it from an app spending point of view does it a great deal of injustice. Spending came up to 28% of the overall total, but that doesn’t change the reality that the Play Store is where the majority of people are getting their apps with all things having been considered and taken into account.

The Play Store has also outperformed the overall app industry. While app installs increased by 9% overall, they went up by 12% on the Play Store alone. That brought the total installs from the Play Store up to 117 billion.

Meanwhile, the Apple App Store barely saw any growth. Its app installs increased by just 1% which is next to nothing. That is concerning because of the fact that this is the sort of thing that could potentially end up making Apple fall behind Google in this regard. People seem to be downloading fewer apps from the App Store, so the developers that are currently earning the big bucks are benefiting from legacy status.

TikTok turned out to be the most successful app in terms of consumer spends, and its competitor Instagram was nowhere to be seen on that list. Instagram got the highest number of installs, with TikTok in ninth place. In terms of monthly active users, Global Search came out on top with TikTok coming in second place and Instagram was close at its heels in third place.



H/T: DataAI

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