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86% of Consumers Want All in One Entertainment Platforms, New Report Reveals

Online entertainment platforms like Netflix have seen an astounding rate of growth in the past decade, but in spite of the fact that this is the case their growth has been sputtering as of late. One contributing factor to this might be the overabundance of streaming platforms. With Disney, Warner Bros, Amazon and many others throwing their hats into the ring, many consumers have felt overwhelmed by having to make so many choices and a lot of them want a simpler entertainment solution.

With all of that having been said and now out of the way, it is important to note that Accenture recently conducted some research that revealed an interesting new trend among consumers in terms of their entertainment preferences. It turns out that 86% of consumers want a single platform that can satisfy all of their entertainment needs. That includes streaming as well as social media and fantasy sports, and ecommerce is also an essential part of the overall package.

41% of the people that responded to this survey stated that they would be willing for an all in one entertainment experience with all things having been considered and taken into account. 61% also wanted cross platform compatibility for streaming profiles. This would help make their content more personalized than might have been the case otherwise.

55% of consumers stated that they feel overwhelmed by how many options they have. Streamlining these options can go a really long way towards improving the customer expeirence with all things having been considered and taken into account. Adding a social element is something that many companies are trying to work on, but it might require a level of collaboration that just isn’t possible in the current landscape.

35% of these consumers have unsubscribed to services due to content exhaustion. On the hand over 5 in 10 of the consumers have increased their use of completely ad-supported video. The industry needs to shift if it wants to continue to see the growth rate of the past decade, and this survey shows that there is a clear path forward if they are willing to take it. It will be interesting to see if anyone is willing to take the step.


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