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44% of Survey Respondents Say Link Building is Less Effective Now

Link building used to be a mainstay of SEO, but in spite of the fact that this is the case many SEO professionals have noted that it might not be as useful as it was in the past. A poll conducted on Twitter confirmed as much, and since it was answered by SEO experts it’s safe to assume that the results will be indicative of the mindset of the wider industry with all things having been considered and taken into account.

With all of that having been said and now out of the way, it is important to note that 44.3% of people who responded to this poll said that link building is now less effective. However, many people who commented under the poll pointed out that it is still part of a broader useful strategy. One commenter stated that link building was going to get obsolete sooner or later, since it is basically just a way to get Google to you and the shift to content analysis is a natural progression of what came before.


One thing that was mentioned was that a brute force strategy might make links less useful than might have been the case otherwise. A small series of links can drive traffic to a page, but overdoing it might be harmful because of the fact that this is the sort of thing that could potentially end up diluting the effects that they can bring.

Links used to be one of the few ways in which Google could assess the quality of a particular webpage. The more links a page had, the higher quality it was likely going to be. This became less prevalent after people tried to game the system and generate artificial links. Google subsequently shifted to other metrics that could indicate quality and this is what might be contributing to their reduced prominence these days.

The SEO industry can no longer rely on simple link building to get the job done. Creating quality content is now more of a priority than it ever was, and that might change the internet for the better.

Read next: This Poll Suggests Guest Posting Is Not Dead Yet

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