This Poll Suggests Guest Posting Is Not Dead Yet

Guest posting used to be a mainstay of SEO, but Google started to pull back on its prominence back in 2014. After many years of punishing sites that continued to use guest posting, Google managed to reduce it a fair bit and give rise to many other forms of SEO that were meant to improve the quality of content that is featured on its SERP. As recently as 2021, Google highlighted its numerous systems that are meant to detect guest posting and discourage it.

In spite of the fact that this is the case, many SEO professionals are continuing to use guest posts to boost their SERP rankings. With all of that having been said and now out of the way, it is important to note that almost 32% of the people who responded to a recent Twitter poll said that they still use guest posting, and just under 12% said that they use it on occasion.

It should be mentioned that a plurality of voters, or 44.9% to be precise, said no to the question that was asked of them. Regardless of that, hundreds of people said that guest posting is a major part of their SEO strategy with all things having been considered and taken into account.

The lack of credence that SEO professionals are giving to Google’s guidelines are interesting to say the least. It suggests that people care less about these guidelines than might have been the case otherwise, and they may have other metrics that they are considering which are worth the lower SERP rankings that they would be forced to tolerate.

There may be a lot more at play here than meet’s the eye. Guest posting could be beneficial because of the fact that this is the sort of thing that could potentially end up driving user traffic despite it working against the site from an SEO point of view. Google may not be the all powerful content hub that it and many others consider it to be, and that could have a huge impact on how people deal with their SEO needs in the future.

Read next: What Are the Biggest SEO Challenges in 2023? This Survey Reveals the Answers
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