TikTok Introduces Its Climate Action Global Campaign As COP27 Conference Begins

Egypt is playing host to the much-anticipated climate change conference called COP27. And with that, we’re seeing some major changes take place in the world of social media as awareness of the matter grows.

TikTok was recently observed making the decision to venture further into the topic of climate change. And it really means business as the platform was seen introducing the famous ‘Climate Action’ campaign globally.

This is reportedly designed to motivate so many communities across the world to help participate in the initiative and indulge in the climate conversation. The app feels it’s time to act now or never and that’s why it’s having many communities around the globe participate. After all, what better way to positively impact planet earth than this right?

TikTok mentioned how COP27 allocates leaders from various nations around the world with one common goal in mind. And that’s related to gathering them on the frontline with the topic of climate change and its appropriate actions in the limelight.

It certainly would not be wrong to call this conference one of the biggest and most important events in terms of climate change taking place globally and that’s why TikTok wants to partner up with its creators. The leading short video format app says they want to really level up and make sure such integral chats are at the forefront of the picture.

TikTok published a recent clip that shows how top TikTok creators would be putting climate tips on display in the next few weeks. This is a part of the bigger collaborative push that’s designed to increase awareness and also make more audiences engage with the content at hand.

Additionally, the app is putting forward a new and interesting live stream from the conference where top TikTok creators would be sharing their experiences on the matter via this event.

We feel the approach is great from TikTok’s side. Remember, TikTok is currently in the most perfect position in terms of popularity with users belonging to younger age brackets. Hence, the platform can really do a great job in terms of raising awareness on issues related to climate change. And that further gives rise to more actions taking place.

In the same way, so many studies have been brought forward that proves how people arising from the younger generation have a greater chance to engage with content linked to climate change across social media apps. This further outlines the significance of the app putting such messages on display. And that would give rise to more dissemination among today’s general public.

Read next: Gen Z Consumers Now Prefer TikTok and Instagram Instead of Google While Searching for Products
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