Instagram Reels See Engagement Increase by 35% in Q3 2022

Brands often use social media platforms because of the fact that this is the sort of thing that could potentially end up driving higher levels of engagement from their target consumers. There are several apps that can be used for this purpose, with TikTok, Snapchat and Instagram being popular choices with all things having been considered and taken into account. It turns out that Instagram is starting to outperform most other platforms on the social engagement front.

With all of that having been said and now out of the way, it is important to note that Instagram Reels have seen their engagement skyrocket by 35% in the previous quarter. The reach of Instagram Reels now hovers at around 67%, whereas the numbers for TikTok sat at just 37% which indicates that Reels could provide better post reach for brands than might have been the case otherwise.

However, it should be mentioned that TikTok still surpasses Instagram from a purely engagement oriented perspective. Reels offer 43% engagement, whereas TikTok offers a very healthy 57% in comparison. That suggests that Instagram has not overtaken TikTok as of yet, although it will be interesting to see how things play out in the future because the growth rate is truly spectacular so far.

Brands will still be interested in TikTok given its own solid growth rate. On average, brands have seen their follower counts on TikTok increase by 200%, and that will do a lot to convince them that sticking with the platform would be within their best interests. Instagram Reels is panning out to be a highly successful feature launch for the Meta subsidiary, but we will have to wait and see if it can truly give TikTok a run for its money.

TikTok and Instagram will be battling it out for dominance, and brands will be the ultimate beneficiaries of their one upmanship. Instagram currently leads TikTok in terms of reach, while TikTok is ahead of its counterpart in terms of engagement. The gap is narrowing on both accounts and we will likely see some more concrete revelations once 2023 comes around.

Read next: Social Media: The Good, the Bad, and the Productivity Killer
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