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Here’s Why No Major Tech Company is Trying to Clone Twitter

Twitter’s recent imbroglio in which it was acquired by Elon Musk has cast a bit of a shadow over the company’s reputation. While many on the political right are hailing this as a victory for free speech, Elon’s lax policies surrounding content moderation has made advertisers hesitant to keep their ads up on the social media platform. This might provide other tech companies the opportunity to create a Twitter clone, but in spite of the fact that this is the case none of them seem to be working on such a project.

With all of that having been said and now out of the way, it is important to note that there are a number of reasons why these tech companies are just not interested in making their own version of Twitter. While it would not be an overly complex technical challenge for them, a platform like Twitter might not be valuable enough in the long run with all things having been considered and taken into account.

For one thing, these are companies that rake in tens if not hundreds of billions of dollars per year. Meta brought in $118 billion last year, Microsoft brought in $200 billion, and Alphabet topped the list with a whopping $250 billion. Twitter in comparison only managed to earn around $5 billion in revenue last year, which is small potatoes when compared to what these major tech organizations are already earning without the extra headache.

Google has learned its lesson from GooglePlus and is mostly focusing on YouTube which already has 2.3 billion monthly active users. Microsoft owns LinkedIn which does not have the content moderation issues of Twitter due to its focus on helping people build professional networks. Meta might be well served by another social media platform under its belt, but the struggling tech company is already having trouble managing its affairs and Twitter would just make matters all the more complicated.

If any company manages to replace Twitter, it will likely be coming from a smaller enterprise. Platforms like Hive and Mastodon have seen an increase in users, although they have a long way to go before they can compete with the likes of Twitter.


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