Google Continues to Tweak Its SERP With Explore Feature

Google has been experimenting a lot with its SERP because of the fact that this is the sort of thing that could potentially end up providing more accurate results to its users. The Search and Discover pages were recently merged in a test that was called Google Explore, and this offers users a feed to scroll through that is similar to what they would find on a social media platform with all things having been considered and taken into account.

Google Explore is currently undergoing its testing phase, and with all of that having been said and now out of the way it is important to note that it is being featured more heavily than ever before. When a user makes a search query on Google, they are shown a carousel that provides them with additional context that can aid them in their research. The Explore carousel is now being triggered by a wider number of queries, and that suggests that the final form of this feature could come sooner than might have been the case otherwise.

More Google Explore activity. I'm now seeing Explore trigger for people, as well as topics. I love how the first category in Explore for Aaron Rodgers is about him playing the guitar. :) That said, there are many subtopics showing for Aaron... pic.twitter.com/dSlLlKQ9XE

— Glenn Gabe (@glenngabe) November 14, 2022

The type of information that a user can obtain from this feature can be quite widespread. It includes contextual information such as a player’s career statistics, as well as news pieces pertaining to their latest activities. A user can also find videos in this carousel, and that might enable Google to drive even more traffic to YouTube although some might say that this is yet another example of Google favoring its own properties by creating a restrictive ecosystem.

One interesting thing is that not every company gets a Google Explore carousel. There is a chance that Google is doing this intentionally, but that would go against its policy of being neutral in terms of its SERP. The future of this carousel seems more or less secure, but its final form is something that remains to be seen. Google will continue making tweaks and proliferating its Explore carousel, and although its final launch date is yet to be decided it will surely have a deep impact on how people use the search engine moving forward.

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