European Smartphone Sales Dip by 16% YoY, Xiaomi Surpases Apple in the Frenzy

Economic turmoil has resulted in many profitable quarters experiencing an extended downturn, and the smartphone market is no exception. European smartphone sales have now registered a 16% decline year over year, with around 40 million units being sold in the third quarter of 2022 which is 6 million fewer than last year with all things having been considered and taken into account, as reported by CPR.

Samsung has seen a staggering decrease of 20% in the same period, but in spite of the fact that this is the case it continues to be the biggest smartphone brand in Europe with 13.5 million units having been sold. With all of that having been said and now out of the way, it is important to note that the second spot on this list is no longer held by Apple. That honor now belongs to Xiaomi, whose phones sold around 9.1 million units compared to Apple’s 8.5 million.

China’s supply chain issues have hit Apple hard because of the fact that this is the sort of thing that could potentially end up making it difficult for the tech juggernaut to get phones into stores. Apple’s launch of its iPhone 14 was rather muted for this very reason, and that suggests that the end of Apple’s dominance might come sooner than might have been the case otherwise.

Xiaomi has benefited from the exiting of Apple and Samsung from the Russian market, since this gives the essentially gives the Chinese brand a carte blanche. That may have helped it surpass Apple, and it will be interesting to see if a resolution to the Ukraine invasion has any sort of impact on its sales figures moving forward.

Xiaomi saw a 4% increase in its shipments, but fellow Chinese smartphone brand RealMe performed even better with a spectacular 85% increase. Chinese smartphones are beginning to become hot items, and that might signal that American smartphones are no longer going to be the coveted products that they used to be. Samsung’s dominance also shows that America’s smartphone market is seeing some dark days that may continue for the foreseeable future.

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