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Cyber Monday Breaks All Online Sale Records As Consumers Spend $12 Billion Each Minute

Cyber Monday broke all previous records for sales when it came down to online shopping.

Consumers spent a staggering $12 billion which was an increase of 6% year over year and that just scored the biggest online shopping record of all time.

The peak hour was outlined to be between 8 pm and 9 pm Pacific time as buyers spent nearly $12 billion each minute.

It makes sense as the festive season draws near and most people were purchasing a lot of interesting products. Things like toys were up in sales by around 684% when compared to figures seen in October. Similarly, a rise was observed in electronics too which were up by 391%. And then we had computers up by 372%. Other similar increases were seen in goods such as sporting products, appliances, books, and jewelry too.

As far as which toys were in demand, it was Legos, LOL surprise dolls, Pokemon, Cocomelon, and Hot Wheels that stole the show among all others. Then when it came down to gaming consoles, the Xbox Series and PlayStation took the lead as did FIFA 23 and NBA 2K23.

There were no surprises as far as the world of electronics is concerned. Apple’s goods were in the driving seat as many couldn’t resist the temptation associated with smart TVs, smart watches, AirPods, and MacBooks.

From the festivity of Thanksgiving to that of Cyber Monday, consumers were seen spending nearly $35 billion as a whole. Then on Black Friday, consumers spent $9 billion which is up by 2%. And then on Thanksgiving, consumers were seen spending $5 billion.

It does not appear that the effect of inflation and economic uncertainty in recent months has taken a toll on consumer spending for cyber Monday.

This might be due in part to the Adobe Digital Price Index which tracks e-commerce rates across a range of categories. This particular analysis report entails more than one trillion visits to the US as mentioned in the Adobe Digital Price Index that tracks e-commerce rates for nearly 18 different themes.

Today, Adobe Analytics is haled for being a part of the entire Experience Cloud. This means nearly 85% of the leading retailers in the country are covered.



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