5 Different Types Of Instagram Campaigns You Can Utilize To Grow Your Brand On The Platform

Instagram’s reported 1.44 billion active users spend approximately 12 hours per month on the social media platform, with more than 90% of all active users following at least one business profile on the network.

If you’re a business owner yourself, you probably have an active presence on the network as you can’t really allow not to be present where most of your target customers spend their free time. However, sometimes, the regular company content you’re posting on your timeline isn’t enough to make your brand stand out among the fierce competition on the network. This is where Instagram campaigns should enter the picture for you.

In essence, Instagram campaigns can help you achieve a particular marketing goal over a fixed period. Therefore, during an ongoing Instagram marketing campaign, all your content and Instagram efforts should be aligned and focused on achieving the particular target or goal you have in mind.

You can picture it like this: if your overall Instagram strategy is a slow marathon, Instagram campaigns are more like sprints. They use more energy over a brief amount of time and yield insights and results fast. In that regard, if you want to launch a new product or service, want to quickly connect with new prospective customers and get more Instagram followers, or build your brand’s reputation further on Instagram, a well-thought-out campaign might help you achieve your goal.

In this article, we’ll showcase the five different types of Instagram campaigns you can use to grow your brand further on the platform and increase your business’s bottom line.

Teaser Campaign

The first type of Instagram campaign that we’ll present in this article is the so-called teaser campaign which aims to give both users and followers a sneak peek at what’s coming next from your brand. You should consider developing a teaser campaign if you want to build demand and intrigue for new products or services your company will launch in the forthcoming period.

The key to developing a highly-engaging teaser Instagram campaign is to reveal not much but just enough details about your new product to pique your target audience’s curiosity. Of course, on Instagram, posting engaging content is a must, but it’s even more true for teaser campaigns. For instance, leading streaming services like HBO and Netflix do a fantastic job of hyping up releases by sharing teaser videos a few weeks before they air.

Awareness Campaign

With an awareness campaign on Instagram, you actually aim to enhance the visibility of your brand or company, product, or service. For up-and-coming brands, this could mean a marketing effort in the form of a campaign to display what’s new, distinct, exciting, and exceptional about that brand. After all, the more Instagram users remember the name and the products of your brand, the more likely they are to choose you when it’s time to buy.

Instagram is also a network where users want to spend some time discovering and following brands they find interest in. As we mentioned in the introductory part of this article, more than 90% of Instagram users follow at least one brand on the network, with 23% of them stating that they use Instagram to see content from their favorite brands and companies. These stats make Instagram the network to be at when it comes to building brand awareness.

Contest Campaign

Contest campaigns usually include a brand giving away a free product or a huge discount to followers at random. As everyone wants to win something for free, contest campaigns are hugely effective in driving genuine engagement and are utilized by brands that want to get in touch with their users.

If you decide to organize a contest campaign on Instagram, you can set some ground rules for entry that support your campaign objectives. For instance, asking users to tag a friend or two to enter is a genuine opportunity to gain new followers and expand your reach.

UGC Campaign

In UGC or user-generated content campaigns, brands ask people to share posts in the form of photos, videos, or Reels featuring the brand’s products and use a particular company hashtag.

These user-generated content campaigns can promote awareness of your brand through the hashtag and they provide you with fresh, authentic, genuine content to publish. Believe it or not, most users are motivated to take part in such campaigns in the hope that the brand will repost their photos in front of their audience.

Influencer Campaign

Once you’ve generated and posted eye-catching Instagram content, you’ll probably want as many users to see it as possible. In that context, perhaps the best way to reach more users to see what you have to offer is to work with well-known influencers from your niche.

In fact, 35% of all Instagram users have stated that they do follow influencers on social media, so influencer campaigns are definitely worth trying particularly if your target audience is compiled of younger generations.

Typically, in Instagram influencer marketing campaigns, you should find relevant photographers, bloggers, or other content creators with a colossal follower count and high engagement rates to post or re-post your brand’s content and showcase it to their huge audience for compensation. However, if you work with influencers, always keep in mind that the post created by them on behalf of your company need to abide by the strict FTC guidelines and be clearly labeled as ads.
Final Words

Now that you know the five most important types of Instagram marketing campaigns available, roll up your sleeves and get to work. Jump into creation mode and watch your brand rise thanks to Instagram and your well-thought-out campaigns.
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