Pinterest Will Soon Allow Users To Add Popular Music To Short Video Clips

Pinterest is giving its TikTok-inspired video feature a new twist by incorporating some fabulous music selections.

The news comes as the company signs a deal with leading record labels to bring the feature to life.

The deals were reportedly announced today where the app says users will be delighted by the sound of music coming to the app and giving users’ posts that TikTok-themed vibe. The feature has been given the name Idea Pins.

Some of the names for the record labels taking part include Warner Music Group, Merlin, BMG, and Warner Chappell Music.

Pinterest went public with the news today through its official newsroom post and also shed light on a new catalog that will entail all sorts of tracks featuring hit names like Twenty One Pilots, Ed Sheeran, and Paramore.

This is a mega step forward and a change from the usual likes of the app whose goal used to be only creating mood boards by which users could take inspiration in their daily lives. But now, this new launch of Idea Pins is a step in a different direction as it amalgamates the likes of TikTok videos with Instagram Stories.

In this manner, creators are given the chance to put up short video clips and still pictures that they can flip right through.

This year in July, we saw the company add another cool feature called product tagging which it said was a great option in terms of influencer tools. In this way, creators could generate more revenue via a program that pays creators depending on the types of engagement metrics they withhold.

Seeing the app include popular music hits to its catalog that’s royalty-free shows how aligned it has become with a range of other video offerings that are short form such as Instagram Reels and Shorts by YouTube. It’s like a battle taking on the ever-so-popular and user-favorite app TikTok.

As far as YouTube is concerned, they have proven time and time again that they’re not going to back down. Just this past month, they rolled out a generous feature for creators called ad revenue sharing. In this, creators would be given the chance to monetize longer-form videos with the likes of licensed music.

Hence, the race is on and it appears that music is definitely turning into an integral component of various apps and users are loving it.

Read next: Instagram Takes Over TikTok As Leading App In The Market With Nearly 39 Billion Downloads
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