Microsoft Launches Its Earnings Report Which Exceeded Analysts’ Expectations

Celebrations are in store for Microsoft whose quarterly earnings report showed promising results.

These exceeded analyst expectations with LinkedIn’s revenue growing by 17% while search and news ad revenues increased by 16%. A lot of the growth of LinkedIn had to do with more strength in terms of talent solutions. And in case you didn’t know, the app has greater than 150 million people subscribing to its newsletters too.

Gaining the Edge that it needed, this search and advertising rise was also driven forward thanks to more search volume. As confirmed by the company’s spokesperson, Microsoft is really expanding the geographies they’re serving by almost four times than that seen in the past year.

Meanwhile, there are reports about how Edge is working hard in terms of geographical expansion that are served by almost four times than seen in the past year. Some credit also goes to Bing Search and also advertising revenues.

Edge has certainly proved a lot to people and has turned into the fastest-growing browsing service on Windows which continues to rise in share with people gaining more interest in price comparison offerings and coupons that are built in.

LinkedIn’s marketing division is providing more innovative solutions with ROI in terms of B2B digital ads. To be more specific, Microsoft Advertising is the trusted platform for all marketers and those looking for more innovation in this world.

The growth is there but not exactly where the company had hoped it would be. The company’s CFO says that a recent earnings call showed a decline in ad spending for customers. This later went on to weaken in the following quarter. And it really took a toll on search in terms of advertising and LinkedIn.

The gaming taking place after the pandemic showed how Xbox services fell by a staggering 3% as it just didn’t get the engagement that it was hoping for. That could be related to the simple and logical fact that people are no longer staring at video screens and playing video games at home. Instead, they were traveling and then also vacationing.

The firm’s overall revenue came out to be just $50 billion which was an increase of 11%.

So what could be next? Well, there is plenty of talk about Netflix launching a new paid version with sales getting support from tech giant Microsoft. So that would be an interesting thing to look forward to.

As a whole, it’s the advertisers that the company is most worried about. And firms like Google really struggled in that aspect causing many to think twice about budget reductions in this aspect of things.

So as you can see, there are plenty of new things up for grabs for the firm. And we personally feel that a partnership with streaming giant Netflix could really take things to the next level. Also, acquiring the likes of Activision Blizzard is another thing worth mentioning that may breathe new forms of life onto the search platform.

Read next: Google Releases Q3 Earnings Report Showing Slow Growth And Potential Warnings Of Budget Cuts For Ads
Previous Post Next Post