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Facebook Launches New Feature That Stops Irrelevant Content From Showing Up On Feeds

Meta is launching new functionality that prevents users from seeing irrelevant content on their Facebook news feeds.

Meta says the new feature is designed to assist users in avoiding content that they find annoying or unappealing when they're scrolling. While the company did say that this new feature enables you to customize your entire news feed, it’s not enabling users to make the right changes. But you can help train the app’s algorithms to show content that you’re not interested in or find irrelevant.

A recent blog post regarding the matter revealed how the app will begin seeing a new tab that states, ‘show more’ or ‘show less’. These will be located right under your posts on the feed.

After the button for ‘show more’ gets selected, all such posts’ ranking scores will increase for that post or those similar to it. But when the option to show less is selected, the ranking score witnesses a decline. In this way, the algorithms of Facebook will make use of the feedback to enhance such posts across the feed.

It’s important to note how such buttons will not appear across all of the posts witnessed across a feed. But Meta does claim they could appear with time and routinely. Moreover, you may just see it pop up on a three-dot menu that’s located on the top right-hand side of a post.

Similarly, the app says they’re busy running a similar test feature across the Instagram app in Reels.

It’s worth a mention how YouTube is even offering some similar changes that will assist users in getting the content they wish to see on the platform. This way, video recommendations will get a boost. With that said, YouTube has been criticized, time after time. Their tools are called out as inefficient at keeping bad recommendations away. But who knows, this might be the change they needed.

At the same time, we’ve got some more news on how Meta is even thinking about a new option that allows users to design several profiles through the Facebook and Instagram applications, making use of the same user account.

The whole idea here is to get users to tell the difference between the various profiles, depending on the types of groups that they’re willing to connect with across so many platforms.


Read next: Small Firms Continue To Connect With Audiences Despite Financial Changes, Meta’s New Business Report Reveals

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