As ASP rises, 50% of Indian smartphone consumers may upgrade within a year

The yearly smartphone consumer study carried out by Counterpoint Research for India has finally been released. According to the report, almost 50% of smartphone users in India are planning to get their hands on a new handset in less than a year.

Furthermore, the report also says that the average selling price, aka ASP, may also go up as smartphone users need a higher price band on their future handsets. While talking about smartphone manufacturers, giants including Samsung, OnePlus, and Apple may see tough competition among themselves. And lastly, 5G-supported phones will be preferred this year as the world is getting ready to welcome the 5G service.

The main idea behind this study was to learn more about the current trends that will be kept in mind by smartphone users while buying their new handset. With ASP going up, the price range has shifted from INR 10,000-INR 15,000 to INR 15,000-INR 20,000, and, based on this trend, the future range may further go up to INR 20,000-INR 30,000.

According to Arushi Chawla, a research analyst, owners prefer that the next purchase they make is more advanced than their previous one. 1/3 of the owners tend to keep their previous device with them while they get their hands on a new one, whereas 1/4 of them use the old device to exchange it with a new one.

While Apple, Samsung, and One Plus are among the favorite ones, based on loyalty Samsung is way above the other two, as almost fifty-one percent of those who were Samsung users are still using the mobile phones of the same company.

Chawla further talked about the spot Samsung holds in the Indian market. The reason why Samsung is preferred by the majority of users is because of the different price ranges offered by the company and the features it offers on its new devices. Chawla continued that other factors such as brand image, features, and the UI offered by them are also kept in mind by the users.

The Counterpoints study was based on the responses gathered from 1075 smartphone consumers and was conducted through an online panel.
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