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Apple Watch Reaches Unprecedented 30% Attach Rate in North America

The growth of Apple was put into jeopardy by the iPhone reaching a saturation point, but in spite of the fact that this is the case the tech juggernaut has managed to breathe new life into its product line with the introduction of the Apple Watch. A great way to see the success of the Apple Watch is through its attach rate because of the fact that this is the sort of thing that could potentially end up indicating how many products are sold as secondary supplements to the flagship.

With all of that having been said and now out of the way, it is important to note that the Apple Watch now has an attach rate of about 30%. That is the highest attach rate it has ever seen, and it suggests that one out of every three iPhones that are being sold are also resulting in the sale of an Apple Watch to go with it.

Back when it was first launched in 2015, the Apple Watch was seen as a trendy accessory rather than being a useful part of someone’s tech ecosystem. It had an initial attach rate of about 14%, which grew to 20% by the 4th quarter of 2015 before plummeting to just 9% by the third quarter of 2016. The product took over a year to hit the 20% mark again, but after that it has been going up steadily despite some fluctuations.

The attach rate hit an incredible 36% in the fourth quarter of 2021, and its dip to 27% by the third quarter of 2022 is in line with market trends with all things having been considered and taken into account. If the current trend persists, we might see more Apple Watches being sold than might have been the case otherwise.

This product might launch a new arena for the tech industry, one that would be resistant to market fluctuations and that might also provide some growth opportunities for saturated industries and markets. Its growth has been steady, and there is nothing that suggest that that will change in the coming year.



Read next: 1 Out of 3 US Teens Now Own an Apple Watch According to This Report

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