55% of SEO Experts Find Link Acquisition Challenging, Down 3 Points From Last Year

People specializing in the field of SEO have a wide array of tools and forms of analysis that they can implement, but in spite of the fact that this is the case some of these techniques are less favored than others. A Twitter user by the name of Brodie Clark conducted a survey about one year ago asking SEO professionals what area of SEO was the biggest hurdle for them to overcome, and he also did the same this year.

With all of that having been said and now out of the way, it is important to note that the results from both polls are quite consistent. That seems to indicate that the landscape of SEO has not changed all that much these past few months and years. Around 58% of SEO professionals that responded to this poll last year said that link acquisition was their single biggest challenge. Interestingly, this year that number has decreased to 55% which suggests that this challenge is becoming easier to deal with than might have been the case otherwise.

Technical SEO was cited as the biggest challenge by 24.7% of respondents last year, and this year that proportion stayed quite consistent at 24.4%. That makes technical SEO the second most challenging aspect of the entire process with all things having been considered and taken into account.

Coming in third is copywriting, and it is the only area of SEO apart from Local SEO that saw any kind of an increase in the number of respondents that cited it as a challenge. 9.1% said that it was challenging last year, and this year the number has gone up to 10.7%.

As for local SEO, 7.8% cited it as the biggest challenge last year whereas 9.4% said the same in this year’s poll. This indicates that SEO professionals are getting the hang of link acquisition, and they are facing new challenges in other aspects of the endeavor.

It will be interesting to see what these numbers end up looking like next year. The relative consistency that can be seen in them is a definite sign that the data is at least somewhat accurate, but we will have to wait to confirm if this is indicative of wider trends or if it is only the result that is obtained from heavily localized and individualized sets of data.

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