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Meta Reveals Its Top 4 Signals Used By Its Facebook Algorithm For Video Distribution

Have you ever wondered what it takes to tick Meta’s boxes for wide video distribution on the Facebook app?

Well, it’s no longer a secret as the company is unveiling its top four ranking signals for this purpose. We are talking about those key elements required for widespread video distribution or shall we say, the factors needed to make the most impact.

These were highlighted to be originality, engagement, loyalty from audiences, and audience retention. And we’re going into each one of these elements in detail below, as Meta explained.

The news came via a recently published blog post by the firm that shed light on the main strategy employed for this purpose.


The video ecosystem on the app claims to value original forms of content the most and also promotes local consumption so if you’ve got these factors going for you, then kudos to a great start!

Meta reiterated how authentic content gets the most applause as that’s been the firm’s strategy from day one. Other than that, the feel of entertainment and content that turns regular watchers into hardcore fans is another aspect worth a look at.

To put it simply, the more original content you come up with, the more your audience will come back for more. And that in turn leads to it being resurfaced over time repeatedly.

Originality was always prioritized by the app and so videos made by the person that’s publishing them under the name are definitely a must. At the same time, the app would also promote content that may not be 100% authentic if it's adding some form of value that’s not been seen before or is just plain old meaningful.

One of the best examples has to do with a creator putting in their input via commentary that’s done by another. So if you didn’t put any major effort into the content but are still putting it out as yours, well, it’s better to avoid it because the app notices everything.

Next up is your audience’s retention. This means how willing are you to keep your viewers engaged with a video till the end. It’s really a strong defining factor of the app. This generally is linked to how well the content had been received by viewers. Slow and steady retention shows great results but a sudden drop at the start means it’s just not hitting the mark.

The app truly recommends having a good story, building that up further for further viewing, and then investing in the best type of production quality.

Another major factor affecting ranking on the app is the loyalty of viewers glancing at your content. How often do users actually get back to watching more of the content on offer? Remember, a strong indicator is linked to how often a user searches for a particular creator’s video on the Facebook app.

Meta recommends adding clear titles and better descriptions to work your magic.

Lastly, Facebook looks at how much engagement your content ends up generating on the app. The more comments and conversations, the more the app notices interactions and shows the content frequently.

Read next: Live Video Industry Predicted to Grow to Over $180 Billion By 2028

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