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Instagram is internally testing "Gifts," a new monetization tool for its creators

Instagram, one of the most popular social networks and photo-sharing apps, has internally been testing Gifts. This in-app purchasing option would let creators sell physical goods to followers. Instagram revealed it has been testing this feature over the past few months with a few creators in the US, and it will soon be available to all people with a verified business account on Instagram.


Over time, Instagram plans to expand its product offerings beyond physical goods to include experiences. A few months ago, the results of our global consumer survey revealed that over 60% of people would be more likely to follow brands on social media if there was an incentive. We surveyed over 10,000 consumers in 15 countries and wanted to see what they said about Instagram's new service, Gifts. Instagram likes to grow its ecosystem. To do that, they need to generate revenue in another way. One option they have explored is selling physical gifts through the app.

In this story, we talk about how Instagram is internal testing Gifts, a new monetization tool for its creators. The photo and video sharing app connects users who use this platform to communicate with friends, family, and others on the internet. The posts can be in the form of videos and may also include written captions that describe what you're seeing or doing in the clip you recorded with your mobile device's camera.

Many users wonder if the ability to purchase Gifts will be available for regular profiles or just business accounts. Gifts are available to users on Instagram only. They are bought from another account and sent directly to the user who was given them as a gift.

If you have an Instagram account and are interested in being one of the first users to experience Gifts before they officially launch, you can download the latest beta version of the app. Otherwise, Gifts is expected to launch this fall. The inclusion of this feature on Instagram is groundbreaking and will be helpful to creators. In today's digital world, many people are turning to social media as their sole source of income. In recent years, influencers have become some of the most popular people on social media.

Brands are paying influencers to advertise their products on social media to reach out to a larger audience. Authors can add items from their favorite brands or retailers to their feed. Instagram will then prompt users with the option to buy the item and have it shipped directly to them.

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