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Amazon and Instagram Face Off For the Title of Most Popular Ad Environment

Different social media platforms and digital platforms can offer their own unique benefits to brands who are placing ads on their servers. TikTok has seen a huge increase in terms of user receptiveness to ads, but in spite of the fact that this is the case the success of this platform has been eclipsed by that of Amazon with all things having been considered and taken into account. Amazon is relatively new to the digital ad game, but that hasn’t stopped them from overtaking TikTok for the top spot.

With all of that having been said and now out of the way, it is important to note that marketers tend to tell a different story as far as their preferred ad channels are concerned. The most popular platform for marketers turned out to be Instagram, although TikTok has seen tremendous growth to bring it into fourth place just behind YouTube and Google, as highlighted by Kantar.


This information comes from a series of surveys conducted across 29 markets which asked questions of over 18,000 consumers. It also involved surveys of 400 major brands which represent 90% of the digital ad spend that will be seen throughout 2022.

Surprisingly, Spotify has been making a name for itself as a great resource for digital ads as well. The music streaming platform has a very receptive audience, and that makes it an excellent option for marketers because of the fact that this is the sort of thing that could potentially end up bringing more eyes to their marketing campaigns.

Video based ads are the most preferred marketing channel for professionals in the industry, so it is rather surprising that Amazon managed to supplant TikTok and reach the highest position on this list. Interestingly, the platforms that have the highest level of user receptiveness are not automatically popular among marketers. That suggests that marketing professionals have a different metric for gauging the various platforms that they are placing ads on. Instagram might be the most user friendly digital ad channel for marketers to use, especially since it prioritizes video clips and images to such a great extent.

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