24% of Gen Z Willing to Pay to Get Rid of Ads

Driving in-app purchases was never a priority for most apps in the previous decade because of the fact that this is the sort of thing that could potentially end up hampering user growth. In spite of the fact that this is the case, the reality that most revenue streams have hit a saturating point has necessitated the shift to in app purchases even among apps that were traditionally reliant on advertising.

A survey conducted by IronSource revealed that ad removal might be an excellent driver of this new revenue stream, and that has much to do with the increasing influence of Gen Z. With all of that having been said and now out of the way, it is important to note that 24% of Gen Z user stated that they would be willing to pay a one time fee so long as it allowed them to use their favorite apps ad free.

Interestingly, this trend holds for gaming consumers as well with all things having been considered and taken into account. Games have a wide array of in app purchases, but in spite of the fact that this is the case they still use ads to bolster their income. Gamers often want a seamless type of experience, and being able to pay for ad removal can be a big help on that front.

The likelihood that a consumer would be willing to pay for an app is rather low, with about a third of respondents saying that they never download an app that they need to pay for. However, 28% said that they make occasional purchases, and that can really add up in the long run.

20% of mobile gamers stated that they are willing to pay up to $5, and an additional 18% cited $1 as their limit. Meanwhile, non-gamers showed similar levels of interest with 20% stating that $5 was a decent amount and a further 15% willing to pay up to a dollar. User experience is becoming a valuable thing to invest in, and apps would do well to remain cognizant of that moving forward.


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