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Research Into US Citizens’ Purchasing Patterns Reveals That Smart Tech Continues To Remain A Profitable Marketplace

SafeWise recently conducted a study amongst US citizens, gauging purchasing trends and attitudes towards smart tech in their homes.

Smart tech has raised a lot of questions about privacy and cybersecurity vulnerabilities in many online circles, but the technology continues to sell incredibly well. Seems that we’ll be willing to risk a certain amount of our personal information if the end goal provides some form of ease or novelty with regards to daily life activity. In other words, sure Alexa sells my browser history to third-party companies, but hey, at least I get to play “We Didn’t Start the Fire” just by ordering a verbal command instead of scrolling through my phone. Then again, perhaps it’s not my place to be resentful as I type this article out on a laptop, citing sources from a site that supports third-party cookies, using the Chrome browser, and send this to my superiors via WhatsApp. We’re all technologically connected to some degree; to cite every single instance of that connection leading to potential exposure is just listing a problem instead of also citing a solution. But honestly, people can do without Alexa.

SafeWise, a cybersecurity firm, decided to survey 1,000 US individuals over the age of eighteen to determine buying patterns around home-oriented smart tech. Home smart tech as a marketplace peaked in 2020, with the pandemic on a roll and everyone forced to be confined inside. However, 2021 still proved to be a busy year for the marketplace and it seems that 2022 has been no different. In May 2022, 65% of the surveyed individuals purchased a smart lock or a security camera in the last year, whether they come in the form of doorbells, nanny cams, or other associated gadgetry.

Smart TVs and speakers were also incredibly popular devices, with both of them being the most sold individual-oriented items. Over one-third of the surveyed individuals had purchased speakers that talked back to them. Overall, 77% of the sample population stated that they used the tech daily, and a majority of the consumers (approximately 61%) were between the ages of 25 and 44. Overall, a total of USD 1.2 million was spent on such gadgets on a year-over-year basis.


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